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Resume

Resume

(Download it here.)

Education

Northwestern University - Dec. 2015

B.S. from the Medill School of Journalism, Media & Integrated Marketing Communications; Minor in French


Experience

Brain Bytes Creative - Atlanta, GA

Strategist (Apr. 2016 - present)

  • Develop creative, data-driven digital strategies for clients. 

  • Produce SEO, CRO, Content, Paid + Design deliverables (ex: keyword research, competitive analysis, landing page design, ad copywriting).

  • Lead in-depth KPI reporting and development of data-driven insights.

  • Personally provide clients with Brand Strategy support, from ongoing media planning to one-time market opportunity analyses. 

  • Drive collaboration between SEO, CRO, Content, Paid, Design + Dev teams, and ensure consistent delivery of outstanding products.

  • Maintain constant communication with clients to ensure satisfaction.  

  • Manage as many as 20 retainers/projects across a dozen clients in any given quarter.

  • Participate in agency resource allocation and sales planning.

  • Led creation of new agency website and brand guidelines.

  • Develop new company processes and deliverables.

  • Work closely with agency Owners team to ensure employee satisfaction + progress on agency business goals.

  • Manage employees on Account Management team.

  • Participate in, and often lead, our agency bookclub. (Some faves: Creativity, Inc.; A New Earth; The Five Dysfunctions of a Team; The Power of Habit.) 

 

CNN Documentary Unit - Atlanta, GA

Production Assistant (Sep. 2015 - Mar. 2016)

  • Aided in research, scripting, production and post-production on short docs that air regularly on CNN.

  • Contributed significant translation, research and writing support during the production of a documentary on the 2015 Paris terror attacks

  • Juggled multiple project timelines at once.

  • Worked with team of diverse personalities, from producers to craft editors to major network correspondents.

  • Contributed to editorial discussions, from writing meetings to edit bays.

 

The Experiment in International Living - South Africa

Multimedia Journalism Fellow (Summer 2015)

  • Reported on high school students on a trip across South Africa. 

  • Shot video + photo, produced 15 videos and managed program blog

  • This role was remote, in a different hemisphere than my superiors; I managed my own production timelines and quality of work.

 

La Blogothèque - Paris, France

Production Assistant (Fall 2014)

  • Assisted production team shooting musical performances around Paris.

  • Regularly supported in translating, writing, equipment handling, archiving, audio/video editing and more.

  • Learned to communicate professionally in second language, and integrated myself into a tight-knit group of (very French) creatives.

  • Some of the shoots I worked on during my time at La Blogothèque:


Skills

  • Data-driven digital brand strategy

  • SEO, CRO, content marketing

  • Writing, editing

  • Project planning

  • Client/account services

  • Technical planning for websites

  • Fluent in French

  • Google Analytics

  • Google Ads

  • Google Keyword Planner

  • Google Trends

  • Google Data Studio

  • Google Search Console

  • Google Tag Manager

  • Adobe XD

  • Adobe Photoshop

  • Adobe InDesign

  • Adobe Premiere Pro

  • Adobe Lightroom

  • DSLR photography + videography

  • SEMrush, Moz

  • Hootsuite

  • Familiar with HTML + CSS

  • Word Press/WPBakery + HubSpot

  • Browser Stack

  • Slack, Trello, Guru, Function Point

  • Google Suite

  • Microsoft Office


Awards

The Washington Post: Young Journalist Leadership Award 2012