Northwestern University - Dec. 2015
B.S. from the Medill School of Journalism, Media & Integrated Marketing Communications; Minor in French
Brain Bytes Creative - Atlanta, GA
Strategist (Apr. 2016 - present)
Develop creative, data-driven digital strategies for clients.
Produce SEO, CRO, Content, Paid + Design deliverables (ex: keyword research, competitive analysis, landing page design, ad copywriting).
Lead in-depth KPI reporting and development of data-driven insights.
Personally provide clients with Brand Strategy support, from ongoing media planning to one-time market opportunity analyses.
Drive collaboration between SEO, CRO, Content, Paid, Design + Dev teams, and ensure consistent delivery of outstanding products.
Maintain constant communication with clients to ensure satisfaction.
Manage as many as 20 retainers/projects across a dozen clients in any given quarter.
Participate in agency resource allocation and sales planning.
Led creation of new agency website and brand guidelines.
Develop new company processes and deliverables.
Work closely with agency Owners team to ensure employee satisfaction + progress on agency business goals.
Manage employees on Account Management team.
Participate in, and often lead, our agency bookclub. (Some faves: Creativity, Inc.; A New Earth; The Five Dysfunctions of a Team; The Power of Habit.)
CNN Documentary Unit - Atlanta, GA
Production Assistant (Sep. 2015 - Mar. 2016)
Aided in research, scripting, production and post-production on short docs that air regularly on CNN.
Contributed significant translation, research and writing support during the production of a documentary on the 2015 Paris terror attacks.
Juggled multiple project timelines at once.
Worked with team of diverse personalities, from producers to craft editors to major network correspondents.
Contributed to editorial discussions, from writing meetings to edit bays.
The Experiment in International Living - South Africa
Multimedia Journalism Fellow (Summer 2015)
Reported on high school students on a trip across South Africa.
Shot video + photo, produced 15 videos and managed program blog.
This role was remote, in a different hemisphere than my superiors; I managed my own production timelines and quality of work.
La Blogothèque - Paris, France
Production Assistant (Fall 2014)
Assisted production team shooting musical performances around Paris.
Regularly supported in translating, writing, equipment handling, archiving, audio/video editing and more.
Learned to communicate professionally in second language, and integrated myself into a tight-knit group of (very French) creatives.
Some of the shoots I worked on during my time at La Blogothèque:
Data-driven digital brand strategy
SEO, CRO, content marketing
Technical planning for websites
Fluent in French
Google Keyword Planner
Google Data Studio
Google Search Console
Google Tag Manager
Adobe Premiere Pro
DSLR photography + videography
Familiar with HTML + CSS
Word Press/WPBakery + HubSpot
Slack, Trello, Guru, Function Point
The Washington Post: Young Journalist Leadership Award 2012