Resume

Education

B.S. from the Medill School of Journalism, Media & Integrated Marketing Communications; Minor in French

Head of Web Analytics (July 2019 - present)

Lead in-depth KPI reporting and development of data-driven analysis and insights, using tools like Google Analytics, Google Ads, Freshmarketer, SEMrush, Serpfox, etc.
Lead implementation, testing and troubleshooting of conversion, event and other web behavior tracking with tools like Google Tag Manager and Google Analytics. This includes conducting exhaustive tracking audits of client websites and reporting tools.
Build robust, user-friendly reporting dashboards for clients using Google Data Studio and its various integrations.
Support the BBC team and our client teams in developing longterm data-driven digital marketing strategies, with a special focus on search engine marketing (organic and paid) as well as social (paid and native) and email marketing.
Consult on a variety of reporting and tracking topics related to web analytics for clients, from lead / ROI attribution to conversion rate optimization.
Consult on a variety of data privacy and compliance topics as well, including cookie consent and the GDPR.
Manage BBC’s Data Department, including budget planning / financial projections, resource allocation, vendors, sales, marketing and more.

Strategist (Dec. 2017 - July 2019)

Developed data-driven digital strategies for clients.
Provided clients with Brand Strategy support, from ongoing media planning to market opportunity analyses.
Continued to manage digital marketing retainer accounts across a variety of industries, maintaining constant communication with client teams and ensuring timely delivery of outstanding products.
Produced my own SEO, CRO, Content, Social Media, Paid Media + Design deliverables (ex: keyword research, competitive analysis, landing page design, ad copywriting).
Led in-depth KPI reporting and development of data-driven insights, using tools like Google Analytics, Google Ads, Freshmarketer, etc.
Led implementation, testing and troubleshooting of conversion and event tracking with tools like Google Tag Manager and Google Analytics.
Worked closely with agency Owners team to ensure employee satisfaction + progress on agency business goals.
Led creation of new agency website and brand guidelines.
Participated in, and often led, our agency bookclub. (Some faves: Creativity, Inc.; A New Earth; The Five Dysfunctions of a Team; The Power of Habit!)

Account Manager (Aug. 2016 - Dec. 2017)

Managed digital marketing / website & mobile app development projects and retainer accounts across a variety of industries, from SaaS to real estate.
Managed as many as 20 retainers/projects across a dozen clients in a given quarter.
Hired, trained and managed employees on Account Management team. Managed department budget.
Drove collaboration between SEO, CRO, Content, Paid, Design + Dev teams, and ensured consistent delivery of outstanding products.
Maintained constant communication with clients to ensure satisfaction, often leading client calls and meetings.
Developed new company processes and deliverables.
Participated in agency resource allocation and sales planning.
Worked closely with agency Owners team to ensure employee satisfaction + progress on agency business goals.

Content Writer (Apr. 2016 - Aug. 2016)

Wrote digital marketing copy for clients across a variety of industries, from SaaS digital asset management and benefits administration providers, to construction and real estate.
Performed organic keyword research and wrote SEO-friendly copy for client websites. (And often implemented, using page builder applications.)
Wrote copy for longer, downloadable (and often gated) content for client websites -- Often collaborating with graphic designers as well as client-side stakeholders.
Performed paid keyword research and wrote PPC-friendly copy for ads and landing pages on client websites. Also build out and monitored paid search campaigns in (at the time) AdWords.
Wrote content for native social posting for clients, including developing content calendars and managing posts.

Production Assistant (Sep. 2015 - Mar. 2016)

Aided in research, scripting, production and post-production on short docs that air regularly on CNN.
Contributed significant translation, research and writing support during the production of a documentary on the 2015 Paris terror attacks.
Juggled multiple project timelines at once.
Worked with team of diverse personalities, from producers to craft editors to major network correspondents.
Contributed to editorial discussions, from writing meetings to edit bays.

Multimedia Journalism Fellow (Summer 2015)

Reported on high school students on a trip across South Africa.
Shot video + photo, produced 15 videos and managed program blog.
This role was remote, in a different hemisphere than my superiors; I managed my own production timelines and quality of work.

Production Assistant (Fall 2014)

Assisted production team shooting musical performances around Paris.
Regularly supported in translating, writing, equipment handling, archiving, audio/video editing and more.
Learned to communicate professionally in second language, and integrated myself into a tight-knit group of (very French) creatives.
Some of the shoots I worked on during my time at La Blogothèque:

The Washington Post: Young Journalist Leadership Award 2012